The 22 Immutable Laws of Marketing


Published  20 years ago this book still has some common threads with the online marketing professional of today.


In a digital age where new generations of buyers want bright new things, it’s amazing how much has stayed the same in terms of the motivation for purchase.


You can change some of the quoted company names to more recent companies and draw your own conclusion.


I have condensed into a ‘business summary’ so that you can appreciate the essence of the message.




Data Never Sleeps 5.0

Data is on overdrive. It’s being generated at break-neck pace, flooding out of the dozens of connected devices we use every day, and it shows no signs of slowing down. In fact, the number of internet users has grown over a billion in the last five years, more than half of the world’s web traffic now comes from mobile phones.

In its fifth year, Data Never Sleeps shows exactly how much data is created every single minute. From tweets to swipes, likes to shares, the digital world is exploding.

The world Internet population has grown 7.5% fom 2016 and now represents 3.7 Billion people  (For more info visit

Franchise Advisory Council
White Paper

Franchising in New Zealand does not have the same legal and commercial laws that countries like Australia have.

It is critical therefore, that all parties work proactively and effectively together, to avoid costly and acrimonious fall outs when changes seriously disadvantage one of the parties

Previous posts...

A mix of new and old can be good - Its the 'end result' that matters!

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